NETSCAPE / DIGG

Viral Web Marketing Strategies

Saturday, November 25, 2006

Sleeziest Website On Earth. Adwords Needs Digg Down Button

Here's the Ad I clicked on based on it's outlandish claims. When I got to the site, It had a clean pretty look. But then, it asked me for my cell phone number.



Thats when I read the fine print. I'm going to bold the parts that really pissed me off:

Summary terms: By calculating your perfect match and by entering your personal PIN Code which will be sent to the mobile phone number supplied by you on this website, you acknowledge that you are subscribing to our weekly horoscope service and a monthly love calculation service. All plans are subject to the Terms and Conditions. You may stop this subscription service at any time by sending a text message with STOP, to short code 58560. Your phone must have text messaging capability. You must be the owner of this device and either be at least sixteen years old or have the permission of your parent or guardian. Love calculation and club joining fee are priced for a total of $9.99 and recurring each month with new calculation. The horoscope is charged at $5.99 and the same price each week from then on if you elect it on the next screen. Standard text messaging rates may apply. Information? 1800-235-7105. Please click here to see full Terms and Conditions.
Dear Google Adwords Team: You need a DIGG DOWN Button!

DIGG IT!

2 comments:

Anonymous said...

Those types of scams are, unfortunately, quite common... The unsubscribe function is usually... umm... flaky.

clearthought said...

See/hear/read about those kinds of scams all the time. It's bad enough people would actually believe in a horoscope or love reading — from a website, automated service, etc.

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